Messi Mania Blows Up MLS Ticket Prices, Exposing the League’s Need for Urgent Reforms
The Major League Soccer (MLS) is experiencing a historic moment with the arrival of Lionel Messi. This moment brought tons of attention to the league, but it also highlighted a few problems that need fixing if MLS wants to become one of the top soccer leagues in the world. So, let’s dig into the six biggest improvements MLS needs to make to stand out.
6. Cheaper Tickets
Messi coming to MLS was like a bomb going off in the ticket market. All of a sudden, prices shot up to levels that are basically out of reach for most regular fans. A ticket that used to cost around $7 is now going for $95—a staggering 1,257% jump. That’s just not sustainable in the long run. If MLS wants to build a solid fan base, it needs to make sure tickets stay affordable for everyone. You can’t turn every game into some kind of luxury event that only folks with deep pockets can afford.
The league has to strike a balance between star power and keeping access open to the general public. The trick is finding that sweet spot where the game’s value isn’t lost, but loyal fans aren’t pushed away either.
5. Upgrade the Fields
Messi, like a lot of other elite players, isn’t a fan of playing on artificial turf—and honestly, it makes sense. Turf fields increase injury risks and hurt the quality of play. But here’s the kicker: six MLS stadiums still have turf fields. If MLS really wants to pull in more international talent, it’s time to rethink this. Also, many MLS fields are smaller than FIFA standards, mainly because they share space with NFL teams. This affects the flow of the game, too. To be a top-tier league, MLS has to invest in upgrades that put their stadiums on par with the best arenas around the globe.
4. Bring in More International Stars in Their Prime
MLS has often been seen as a retirement league for veteran players. That needs to change. American fans are already used to watching the best of the best in their other national leagues like the NBA and NFL. Why not raise the bar for MLS, too? Bringing in international players at the peak of their careers could be a game-changer. Sure, it’ll take some heavy investment and smart planning, but the return in terms of visibility and game quality could be massive.
3. Invest in Youth Development
One of the most crucial steps to the sustainable growth of any league is investing in its youth development. MLS has the MLS Next Pro program, but there’s still a long way to go. Young players need to learn that soccer isn’t just about running fast but also about technique and tactical smarts. Developing these technical skills has to be a priority. MLS can’t rely solely on international stars; it has to grow its own talent. Creating a pipeline of young, promising players would not only improve the league’s quality but also strengthen the national team in the long run.
2. Bring Back Top American Players
Another strategy MLS should consider is bringing back the best players from the USMNT (United States Men’s National Team). These players are often playing in European leagues, which is great for their personal growth but hurts the visibility of the domestic league. If these talents were playing in MLS, the interest in the league would skyrocket. American fans would love to see their local stars in action on home turf. Plus, this would boost the level of competition in MLS while also encouraging the growth of soccer in the U.S.
1. Make It Easier to Get to the Games
Last but definitely not least, there’s the issue of getting fans to the stadiums. This is a problem in several MLS cities. In places like Orlando, Denver, and Dallas, public transportation to the stadiums is practically nonexistent, turning a trip to the game into a full-on marathon. How can the league expect to draw in more fans if getting to the games is such a hassle? Improving public transportation infrastructure and logistics around the stadiums is key. Fans shouldn’t have to jump through hoops just to watch a match. The easier it is to get there, the bigger the crowds will be—which is critical for the league’s growth.
